WhatsApp Purchase Proving To Be Difficult For Facebook
Facebook’s purchase of WhatsApp could be in doubt after privacy groups opposed the potential move. While a small fight was put up, it would be unlikely that the deal didn’t go through, as the the social networking giant is hardly going to take notice of a small minority.
It has been claimed that Facebook’s purchase of WhatsApp could cost the Mark Zuckerberg close to £11 billion, a huge sum of money no matter what way you look at it. But US regulators are feeling the pressure from opponents to the deal. Who are not happy unless Facebook reveal more information about their plans for the information they will collect from WhatsApp users.
There has to be an eye on advertising
What’s already common knowledge is Facebook using the data of their users for tailored advertising, and there is a fear that they could be planning something similar with their new purchase. In their defence the social networking giant has said that WhatsApp will be operating separately to Facebook, and that they have already adhered to original agreements which means they will refrain from collecting data.
WhatsApp is a hugely popular app and it comes as no surprise that Facebook have shown an interest in buying it, since for the most part it will be a new market for the company. One which makes a large chunk of money by showing adverts on the sides of pages which have been specifically chosen due to the users age and gender just to name a few.
It would be hard to believe that Facebook’s purchase of WhatsApp will not go through, and it would equally hard to believe that Facebook don’t have an eye of squeezing in some form of advertising somewhere. Otherwise why would they invest such a large amount of money. There has to be a return for them somewhere, don’t you think?